Nothing is more valuable to a service than the respect of the people who use it.
— Sal DiBenedetto, The CONNECT Founder & CEO

Happy Clients


Honestly what can we say other then “BRAVO!”  Working with Sal has been an incredible experience for us.  Our social media was sub par prior to working with him and now we have doubled our following in a short period of time.  The photo and video shoots along with his creativity as to what looks best on camera shows he is very good at what he does.  And most importantly he has brought us more business.  The quality he puts out has new customers coming in almost on a daily basis.  We look forward to the future of our business relationship with The CONNECT!

— sal & Christina sorrentino, owners of andrea's 25

Fairmont Kea Lani saw great results from our social collaboration with Salvatore DiBenedetto @TheGrubfather.  Sal did an impressive job sharing the culinary stories of the resort and its restaurants.  He was able to successfully align the resort’s message with numerous media outlets to further amplify his work.  Sal is a delight to work with and is eager to go the extra mile to capture content that is appealing, engaging and resonates with his audience. 

— alexis eaton,pr director at fairmont kea lani, maui

We have been working with The CONNECT for 4 months now. Sal and his team's knowledge of social media is incredible. He knows when, where and what to post and the photos are fantastic. We have seen an increase in internet driven business since Sal and his team have been handling our online marketing. 

— stephen rosenbluth, owner of anchor down

Sal is a true master of his craft and his passion shines through in everything he does for us. His ability of telling a story and making food come to life through photos is truly amazing.

- John Conrad, Owner of SAWASDEE Thai Elevated


Salvatore, the Grubfather is a star and a gentleman! I was truly impressed by his professional, gracious, and fun approach to his work. An influencer with the edge of a marketer, Salvatore has the unique ability to creatively showcase in words and images the products and services of companies he loves to his impressive array of followers. I look forward to working with the Grubfather, again, in the future.

-Nancy Melius, Director of Marketing at Oheka Castle



Salvatore was a real pleasure to work with and he not only produced amazing quality  coverage for our clients but he over delivered on his promises. Look forward to working with him again. 

- bianca pappas, director of media relations, bradford public relations

Sal and TheCONNECT helped me conquer one of my biggest business goals: Introducing Dominican cuisine and culture to all different kinds of people on Long Island. The photos have brought our food to life and helped to get new customers and keep our existing ones coming back, exactly like Sal said! 

- john romero, owner of punta cana grill

I've only been working with Sal a few weeks and I can already see huge benefits. The presence that he has made for my business on social media in just a short amount of time has been amazing. We're getting busier by the day and Sal has helped us out in a big way getting our name out there. The communication between us has been great - he's always there to answer questions and give advice. I'm convinced he's the right partner to have on my side and would highly recommend his service to anyone looking to take their business to the next level.

- Dan Herb, owner of hometown heroes


We’ve worked with Sal across several of our clients and have seen outstanding results for all. His passion, ability to create quality and engaging content and personality makes him a pleasure to work with. From viral video creation to speaking at conferences on behalf of our clients, Sal has continuously proven to be a reliable individual that goes above and beyond to meet the needs of our clients.

- Lindsay stein & kristin sluyk, decker/royal public relations


Robke's has always been busy. It's easy to improve a place that's not busy but to make an already busy place even busier means you know what you're doing. Not everybody knew about us, especially the younger 20-30 age demographic which we really wanted for our business. Sal and TheCONNECT busted that door open real quick. Not only did some of his content go absolutely viral but customers literally come here and order off of pictures from our social media. 

- Lou selvaggio, gm of robke's country inn

Sal and TheCONNECT have done something we have yet to have done by any other company: Provide an ROI on social media investment and for our restaurant group and that has been priceless. We've been working together for over a year and he has helped us navigate through the ever changing landscape of social media in an understandable, communicative way. Highly recommended. 

- Jason Machado, co-owner of reststar hospitality group

Salvatore's coverage of Malta was truly amazing, and far beyond our expectations. He portrayed Malta in its diversity with imagination and enthusiasm. A true influencer and professional.

- Michelle buttigieg, representative, malta tourism authority